The course Qualified Product Management-I provides practical foundations for successful work as a Product Manager for complex products. You will develop a solid understanding of modern Product Management, from discovering what your customers and users want, through iterating with faster releases towards excellent products.
Thematically, the course is geared towards emerging Product Managers transitioning into their first dedicated product role, advancing professionals pivoting from roles like business analysis or project management, and entrepreneurs seeking a rigorous methodology for creating market-responsive products. Participants should have a basic understanding of business concepts and agility. Some preparatory reading and pre-course exercises will be provided over our online learning platform. The course materials are in English.
To gain the Qualified Product Management-I certificate, participants will need to pass an online test after the course. All related details and information will be provided during the course.
Your Take-Aways
- a complete understanding of the product management lifecycle
- practical techniques for user research and market opportunity identification
- strategic frameworks for product vision and goal setting
- hands-on prioritisation and roadmapping skills
- effective stakeholder communication and collaboration methods
- data-driven approaches to product launch and growth
- the ability to systematically identify and solve real user problems
- confidence in making strategic product decisions
- be ready and well-prepared to take the Society for Adaptive Organisations certification exam
Course Organisation
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The course with a total contact time of 24 hours is delivered in presence or in interactive online mode. The course is split in various modules, none of which exceeds two hours, with short breaks as needed and sufficiently long breaks between the sessions. The actual times for breaks are agreed upon in the group at the beginning of the course.
Pre-course and post-course activities are part of the training and are presented via our interactive online learning platform in various formats (video, text, quizzes, worksheets, further reading, ...).
Agenda
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In alignment with the group’s level of knowledge and the participants’ engagement, the agenda is adapted. A typical course is structured as follows.
Day 1: Foundations and Discovery
- Product Management fundamentals and the Product Manager’s role
- Distinguishing between Product Manager, Project Manager, and Product Owner
- Essential hard and soft skills for success
- Market opportunity analysis
- User research techniques including interviews, surveys, personas, and journey mapping
- Competitive intelligence and market analysis
Day 2: Strategy and Planning
- Developing a clear and inspiring product vision
- Aligning product vision with business objectives
- Designing strategic metrics and performance indicators
- Building meaningful product roadmaps
- Advanced prioritisation frameworks
- Designing product releases that balance user value, technical feasibility, and business goals
Day 3: Execution and Growth
- Creating actionable product requirements and user stories
- Collaborative strategies for guiding development teams
- Stakeholder collaboration across technical and non-technical teams
- Go-to-market strategy development
- Leveraging product analytics for continuous improvement
- Case studies and typical pitfalls
The agenda for the course meets the Society for Adaptive Organisations Learning Objectives.
Certification Process
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